The Virginia Department of Health has launched the Pay Attention. Prevention Injuries. Campaign to reinforce the importance of active supervision of young children by parents and caregivers as a key injury prevention measure. The campaign takes a different angle than previous safety campaigns by alerting parents to be mindful during day-to-day activities such as...Click here to learn more.
Media Files: Poisoning | Playground | Drowning | Burns
DIVP launched a media campaign to educate parents and caregivers about the importance of using booster seats for children under age 8 or until the child is over four feet nine inches tall. Because of a child's smaller body, if they are inappropriately restrained in a vehicle safety belt, they can be killed or seriously injured in a car crash. Because the safety belts do not fit a child properly, the belts are more likely to concentrate the crash forces on a child's sensitive internal organs instead on the stronger bones as they are designed to do in an adult. A belt positioning booster seat will raise the child so that the vehicle safety belts are position on the child's body properly. Click here to learn more.
Media Files: TV Ads (10 seconds) (30 seconds) | Radio (30 seconds) (60 seconds) | Billboard | Transit | Car Seat Installation Videos
In response to an objective of Sexual Violence State Plan for Virginia, a steering committee worked with VDH to decide how to implement a helpline service in Virginia. The committee then worked with a marketing firm to develop a campaign message to promote the helpline in Virginia. The campaign was piloted in the Richmond area with billboards, radio ads, bus ads and posters. Read the evaluation of the pilot campaign. In subsequent years, the billboard and radio campaign was run in the Shenandoah Valley and Southwest Virginia . In subsequent years, the billboard and radio campaign was run in the Shenandoah Valley, Southwest Virginia and in the Tidewater area.
Media Files: Billboard | Poster | Radio (Track 1) (Track 2)
Contact Us:
Information Line: 1-800-732-8333
Email: injury@vdh.virginia.gov
Phone: (804) 864-7732
