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Retail Store Management

One of the goals of the Virginia WIC Program is to effectively monitor authorized retail stores and commissaries that provide foods and formulas to WIC participants. WIC participants receive food instruments for WIC foods or formulas that may be redeemed at authorized stores and commissary locations. The Virginia WIC Program is committed to ensuring that WIC participants have reasonable access to authorized store locations.

Virginia WIC authorized retailers are located throughout the Commonwealth and may be identified by the "WIC Accepted Here" window decal.

WIC logo

How to Submit a New Store Retailer Application

Retail stores must use the Internet-based application called Retail Store Management System (RSMS) that is accessible 24 hours 7 days a week to submit an application. A new applicant must provide their Supplemental Nutrition Assistance Program number, enter store information, select “designated brand” and enter the current prices for certain WIC approved foods.

Submitted store applications are reviewed twice a month. Retailers are notified by certified mail on their application status. Additional program requirements must be completed before WIC program authorization is finalized. Paper applications are not accepted by the program. Please review the Retail Store Application Check List or contact a Vendor Liaison for assistance.

Retail Store Management System (RSMS)
Store Application Check List

WIC Program Regulations

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) was authorized as part of the Child Nutrition Act of 1966, Section 17 (42 USC § 1786), to provide supplemental foods and nutrition education to pregnant, postpartum and breastfeeding women, infants and young children from families with inadequate income. The Virginia WIC Program is regulated by federal regulations published in the Code of Federal Regulations, 7 CFR Part 246, and Special Supplemental Nutrition Program for Women, Infants and Children. The state regulations shall serve as a supplement to 7 CFR Part 246.

Federal Regulations, 7 CFR Part 246
Statutory Authority § 32.1-12 of the Code of Virginia; 7 CFR Part 246

Vendor (Retailer) Manual for the Virginia WIC Program

An authorized WIC retailer must comply with federal and state regulations, as well as other program requirements.  The Vendor (Retailer) Manual provides information to assist store owners and managers in participating in the WIC Program.  Various administrative procedures are addressed in this resource.

Vendor (Retailer) Manual for the Virginia WIC Program

WIC Program Retail Training & Resources

Multimedia and printed materials are available via our webpage or by submitting a Retailer Supply Request form. Instructor lead training sessions are held for new store applicants, certified corporate trainers and others. To learn more about the various types of training offered, available training materials, please select the hyperlink below.

WIC Retailer Training & Resources


Virginia WIC Program provides notices to retailers and other interested parties on program changes and other general announcements. These documents and resources are posted in the “What’s New” section of the WIC Program’s webpage.

What's New

Authorized Stores, Wholesalers & Manufacturers

The WIC Authorized Store Locator allows WIC participants and other a fast and easy method to locate authorized retailers and obtain driving directions. The store locator option also helps users find stores that sell special needs products.  

All participating retailers are required to purchase specific infant formula products from authorized wholesalers, distributors and registered manufacturers.
WIC Authorized Wholesalers and Distributors
FDA registered Infant Formula Manufacturers

Contact Information

Division of Community Nutrition
Virginia WIC Program:Vendor Compliance Team Directory
109 Governor St, 9th Floor
Richmond, VA 23219
Telephone: (804) 864-7800 Fax: (804) 864-7851

Last Updated: 06-15-2015

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